Countdown to Kickoff!

Raise your 'fight on" if you're ready for Trojan football season. The fun begins this weekend and there will some exciting changes to make game days even better this year. Here's what USC Athletic Director Pat Haden had to say about what's new:

1.  Transportation

We have worked to improve traffic flow around Exposition Park and the USC campus on game day. In conjunction with city leaders, the Department of Transportation and a professional traffic consultant, we have developed an integrated traffic plan that will improve traffic flow and ease entry and exit from Coliseum parking lots.   You will see more traffic control officers in the streets, improved and increased signage, and a united approach to traffic management. 

2.  Parking

All parking around the Coliseum is now reserved on a lot-by-lot basis. Each of our support group members have been assigned to a specific lot for the entire season. You will notice more visible parking permits, improved training of parking lot attendants and new lighting and re-surfacing in many of the Coliseum parking lots. 

For those fans without an assigned parking lot, we encourage you to park in any USC campus lot or structure.

3.  Security

We want your experience at USC football games to be safe and enjoyable. We ask that all of our patrons follow the Trojan Spirit Code, which is based on the simple principle of treating all fans with respect. We will be increasing security patrols in Exposition Park, on campus and in the surrounding community. We also have improved integration between law enforcement agencies, and this year the Coliseum has installed cameras that allow security officers to better monitor the entire venue.

4.  Guest Services

We have instituted a new staff training program for our ushers and ticket takers, purchased new uniforms for staff, added guest service booths around the Coliseum, and launched a program that will have game day Ambassadors in Exposition Park.   There will be food vendor maps and new gate signs.

5.  iPhone App

Prior to the first game we will launch a free iPhone game day application that will provide live stats, traffic feeds and updates, maps, concession information,  and other great features. Look for it in the App Store before you head in for the first game. 

6.  Ticket Transfer

We know sometimes you have schedule conflicts that preclude you from attending every game. When that happens, we want to make it as easy as possible for you to get your tickets to friends or family. Our new Trojan Ticket Transfer program will allow you to electronically send your tickets to whomever will be using your seats that game. They print out new tickets, your old tickets are automatically canceled, and all with no fee. We want all our sold seats used to help create a better home field advantage.

7.  Reduced Ticketing Fees and Improved Online Purchasing

We have reduced or eliminated many ticketing fees. Printing tickets at home has been reduced 50% to only $1.50 to encourage you to skip the will call lines. Our ticketing website has been improved with better seat maps, easier navigation, and personalized content based on your ticket purchasing history.